Zift Solutions, the leading provider of channel marketing automation solutions, today announced that it has closed just over $14 million in Series B financing led by Arrowroot Capital and SSM Partners. In addition, several previous investors participated in the financing including Southern Capitol Ventures and Teakwood Capital. The funding will fuel continued growth and drive forward momentum for Zift.
“Zift is growing fast and always seeking new opportunities to deepen our capabilities, better serve our customer base and enhance our channel marketing and management platform,” said Ken Romley, CEO of Zift Solutions. “This round of funding positions us to move forward confidently as we continue to expand our global reach, invest in innovation and further develop the Zift platform.”
The infusion of capital has already helped Zift move forward with the acquisition of SharedVue, a division of The Channel Company. The new business entity is now the most experienced and largest Channel Marketing Automation platform provider, with more than 30,000 partner users around the globe. Learn more about the new business entity from the recent announcement.
Zift was recently selected by SiriusDecisions as the top Channel Marketing and Management (CMM) Provider and was recognized as a Strong Performer with the top Technology score in the recent Forrester Wave™ Report: Though-Channel Marketing Automation Platforms, Q3 2015. Zift acquired fellow Gartner “Cool Vendor” Marketing Advocate last year, increased the number of users by 110% over the past twelve months, and has rapidly expanded its global footprint to reach more than 140 countries worldwide.
“In keeping with our commitment to invest in forward-thinking software-as-a-service and internet-based companies on the leading edge of innovation, we are excited about the opportunity to empower additional growth opportunities for Zift Solutions,” said Matthew Safaii, Managing Partner, Arrowroot Capital.
“We are proud to provide Zift with the capital infusion required to take its proven Channel Marketing Automation solutions and services to the next level and deliver unparalleled features and functionality to channel sales and marketing professionals worldwide,” said Hunter Witherington, Partner, SSM Partners.
Zift has grown dramatically with the addition of SharedVue and Marketing Advocate employees to its team. The company is continuing to add strategic hires and currently has several open positions.
About Zift Solutions
Zift Solutions increases channel sales and boosts marketing impact with a superior technology platform, a complete channel marketing success framework and global customer care. Leading channel-driven organizations around the world leverage Zift Solutions’ cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics. To learn more join the conversation via the blog Channel Chatter and follow us on Twitter @zift.
About Arrowroot Capital
Arrowroot Capital is a growth equity firm based in Santa Monica, California that invests in growing software-as-a-service and internet-based businesses. Arrowroot aims to provide equity capital in the range of $1M-$20M, but has access to a much larger pool of capital if needed. Regardless of investment size, Arrowroot chooses to partner with companies that will benefit from the focused and unique expertise and experience the firm offers. Learn more at www.arrowrootcapital.com.
About SSM Partners
SSM has partnered with talented entrepreneurs for more than 20 years. The growth equity firm invests in rapidly growing companies within three primary areas: software & technology, Internet & consumer, and healthcare. SSM companies have proven and differentiated business models, limited prior institutional investment, and are often entrepreneur-owned and managed. Starting with a relationship built on trust, SSM offers its entrepreneur-partners a thorough understanding of the growth company lifecycle and a collaborative approach to building great businesses. For more information, please visit www.ssmpartners.com.